During my apprenticeship at the fashion house May I could bring in and further develop my skills in implementing new advertising measures. In this context I created the new eco-friendly bags. One of my main parts was the seasonal high quality fashion magazine. In addition to that I was significantly involved in creating the new corporate design.

Eco-friendly carrier bag – Pretty banana

For those bags only natural materials get used which otherwise would pollute the environment. An example for this are banana leaves. Usually they get burned after the harvest but you can also use them for making bags out of it. Because of the mix of different materials every bag is unique. The textures have the effect that the colours look different on every bag. So they have a very exotic look which perfectly fits into the urban jungle of shopping malls.

Magazine – individual in photo, style and concept

Creating the magazine I directly took part in all parts of the process. I was on site as assistant during the photo shootings and I also had to do retouching work. Of course layouting the magazine was also mainly my part. To guarantee the best print quality I also was in contact directly with the printing company.

Every season there was a new fashion trend which meant it was a great challenge to design the new magazine suitable to the new trend.

New Corporate Design

I have been involved from the very beginning in developing a new CI for the fashion house. Therefore, I started with some researches about the target group and a competitor analysis. The aim was to give the fashion house a new appearance that is future-oriented, sporty and powerful. Of course, the new corporate design included a new logo, for which I created the first sketches.

As I was involved in most of the print products it was my task to ensure that the products get realized in the new corporate design.