Formula Student is an international design competition for students in which teams from all over the world voluntarily develop a racing car within one year and compete against each other in competitions.

Of course, Formula Student is much more than the design of a racing car. Sponsors have to be managed, events have to be organized and many digital and print designs have to be realized.

I have been able to make a very good use of my skills in the team right from the start of my studies, as the following projects will show.

TEAM OUTFIT

Besides the logo, one of the most important trademarks of every sports team is the individual team outfit. Especially in motor sports, the team clothing symbolizes team spirit and strength. For this reason, I developed a new design for the team clothing for the 2017 season, which should highlight the individual characteristics of our team much better.

GOAL
The main goal of team clothing design can be summed up in two simple sentences: a team always consists of many individuals. But if all team members wear the same expressive team clothing which out stands from the masses, then an ego becomes a WE and then you are part of a successful team.

RESULT
In the end I created a completely different design as it was before. I changed the simple outfit into a modern and dynamic one. Both from the sponsors represented on the back of the polo and from other teams I received a lot of positive feedback for the new team outfit.

PROCESS

With the new design I wanted to show different important features: it should express the dynamic of racing, the start number should be included and the car name should also be visible.

The curved lines symbolize the passing racing car. The lettering “Stinger” can be interpreted as the tail plain of the car. To complete the design with a colourful eye catcher I created a number which could also be seen as a part of a racetrack.

I choose purple as main colour because it is the colour of the team and the university.

INVITATION CARD

The Formula Student Team Weingarten celebrated its tenth anniversary in 2018. Therefore, a unique invitation card in the university and racing team style was designed for the presentation of the anniversary racing cars.

GOAL
As this rollout was a special one because of the tenth anniversary the team also wanted very special invitations. So we decided to produce a high quality product to highlight the invitation to those from the last years which we only sent as PDF in an email.

RESULT
The design of the new car for every season is always top secret. That’s why I had the idea of a rough sketch with fewer details which only gives an idea of how the new racing car could look like. In order to emphasize the look of a drawing I choose a special paper and fonts looking like handwritten.

TRADE FAIR WALL

Trade fair presentations are a good opportunity for companies to win customers, retain customers and maintain important business contacts. A new striking display wall has been created to ensure that the team also presents itself in an attractive form at trade fairs where existing sponsors are represented or at the annual international country events.

GOAL & RESULT

The design of the exhibition stand was to be in the new corporate design of the team and the university. In order for the chosen design to be directly appealing and the colours to catch the eye, the long-distance effect should play an important role.

Several aspects had to be taken into account in the design of the stand. On the one hand, the material had to be made of a hard-wearing fabric, be quick and flexible to set up, easy to transport and compact for various applications and expandable as required.